April 18, 2017

As the week comes to a close and my 43rd birthday around the corner. Yes, I said that out loud. Although, I hate making a fuss I feel more comfortable with who I am as the years go by.  As we empower women through our products, I love to see the difference we make in gal's lives all over.  Glowing customer emails will never get old for me.  I also had the honor of being invited back to my hometown of El Paso, TX, to speak at an incredible event that helps women launch and start their own businesses. We are the back bone of this economy so let's not let anyone hold us back, chicas.  Here is the video and I cannot wait to get up there and do my thang.


December 21, 2016

Happy Holidays to all! Before we break for Christmas I wanted to post our video interview from Primer Impacto on Univision from last Friday.  Although, I create hair for everyone I do love when my Latina sisters see me on TV and purchase our gorgeous products. Makes me proud and excited that yes even Latinas need hair! lol Here is the full clip and over the weekend I will be talking about the incredible organization we just partnered with,



December 16, 2016

People ask me all the time, why we started this business and why hair? First off, I love hair and I love how I feel when I have good hair. I also love how it makes women feel beautiful inside and out. The fact that 1 in 3 females wear some sort of a hair extensions says a lot about our culture and ourselves. Although my customer is ranging in age I do love to help the older customer that has been requesting we introduce a topper to our line. We listened!

Sometimes tape-ins or clip-ins don't help with the thinning crown on top of your head but this will fix that problem. Enjoy and have an incredible holiday!

November 16, 2016

Couldn't be more excited about our inclusion in People Magazine's holiday roundup. Check it out! Get your tape-ins, clip-ins, bundles and so much more!

November 12, 2016

We had so much fun filming our episode of Project Runway: Fashion Startup. Loved to see our tape-ins, clip-ins and everything in between. Check it out here!

September 1, 2016-

Loving these cuties!! Clip-Ins.


August 4, 2016- stopped by our offices today to show us how she installs her clip-ins in a flash! Watch this.

 August 3, 2016-

Hello Lux Beauties, Victoria here! I just wanted to write a blog entry about my most recent feature in the September issue of Latina Magazine along with Toyota focusing on Latina Wishes. When Robyn Moreno, Latina's editor asked me if I would participate I had to make sure she was calling the right person. Yes, me like any other Latina has hopes and dreams and I don't even feel close to what I want to accomplish for my business and my family. But I took a step back and thought, of course, why not me? I am blessed, I busted my ass in school, worked on Wall Street and my mom made sure I was self-sufficient and followed my dreams. So, thank you Latina Magazine and Toyota for spotlighting hard-working Latinas like me. The future looks bright and we have so much to look forward to and in the end we did our way.

Con Amor,





This 7 PC clip in Extension Set literally takes minutes to apply! Don't believe us? Watch this! 7 customizable wefts.


Try these mini tape tabs for quick highlights or lowlights! Super easy and DIY too! Perfect for travel with the remover kit. Mix and match!


Apply our Press On Hair Ponytail in 1 - 2 - 3!


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